AI for Market Research & Consumer Insights, Delivered
Autonomous Research Agents for Market Insights
As CEO of DataLion, I develop AI agents that don't just analyze data but autonomously generate hypotheses, conduct tests, and deliver insights. With over 10 years of experience in data science and market research, I help enterprises transform their approach to data.
I work with insight teams, consultancies, and innovation leads who want to make AI part of their everyday workflows — not just slide decks. My clients include FMCG brands, market research agencies, and enterprise teams ready to automate their intelligence gathering.
What I'm Building
- • Research agents that autonomously explore your data and generate insights
- • Code-writing assistants that reduce manual analysis by 80%
- • Multi-agent systems for market segmentation and hypothesis testing
- • Intelligent RAG systems for instant answers from internal knowledge bases
My philosophy: The future of market research and data science isn't AI or humans - it's AI with humans.
LLM Integration for Insight Teams
Transform Your Business with AI-Powered Solutions
Production-Ready AI Agents
Custom AI agents that independently conduct market research, multi-agent systems for complex analysis, self-improving algorithms that learn from your data.
Custom LLM Solutions
Fine-tuned models for industry-specific applications, RAG pipelines for intelligent document processing, natural language interfaces for data exploration.
Enterprise AI Strategy
AI readiness assessment and roadmap development, hands-on workshops for your development teams, from POC to production implementation.
Services In Detail
Industry Focus
Market Research
Automated survey analysis, real-time sentiment analysis, competitive intelligence gathering
Business Intelligence
Natural language database querying, automated report generation, predictive analytics
Data Science Automation
Self-writing analysis code, automated hypothesis testing, feature engineering pipelines
Professional Journey
CEO & Founder
DataLion GmbH | Dec 2014 - Present
Leading the development of AI-powered dashboard solutions for market research. Currently focusing on integration of AI features, Smart Analytics for automated insights, and exploration of LLM applications for research automation.
Chief Operating Officer
ethority GmbH & Co. KG | 2009 - 2012
Led complete operational business including sales planning, research, and client services. Built market research and strategy divisions. Key accounts: Deutsche Telekom, O2, Hansgrohe, Coca-Cola, Audi, Bayer, Beiersdorf.
Founder & Developer
Brandtweet - Social Media Analytics | 2007 - 2012
Built one of Germany's first social media analytics platforms. Developed algorithms for automated sentiment analysis, network graph analysis, and predictive analytics. This pioneering work laid the foundation for my current AI-driven research.
Education
Dr. phil. in Sociology
Ludwig-Maximilians-Universität München
Supervisor: Prof. Ulrich Beck
Notable Achievements
- • Conference Speaker: O'Reilly Strata, PyData, re:publica, Medientage München
- • Guest Lecturer: Steinbeis, Social Media Akademie, BAW München
- • Built Brandtweet - Germany's first social media analytics platform
Recent Publications
[2025] Synthetische Daten in der Marktforschung
Warum wir in Zukunft KI-Agenten befragen werden
→ ReadPress & Media Coverage
[2024] So unterstützt KI bei Category Insights
W&V: AI support for category insights and management reports
→ Read[2019] Die 80 Köpfe der Münchner Digital- und Kreativszene
Named among Munich's top 80 digital and creative minds
→ Read[2016] Market Research for Extraterrestrials and Robots
DGOF Research plus Munich: Speaking on future of research
→ ReadWhat Clients Say
"I regard him as one of the top leading experts in large-scale analysis of communication networks, location graphs and memetic content on the Internet."
Eric Hofmann
Culture & Leadership Expert
"I regard him as the top leading expert in social media insights in Germany. His main strength is his creative approach with data, to really make complex data tell a story that the client can make sense of."
Joerg Blumtritt
Professor of Digital Media Studies
"Benedikt is an expert in media monitoring and analytics with a great sense for clients and the ability to transform requests into actionable steps as well as excellent visualizations."
Oliver Kern
Strategy & Change Consultant
"He has a very profound understanding of all kinds of data and its interpretation, combined with a great talent to transform this into accurate instructions."
Felix Fiek
Business Director, Elbkind Reply
20+ years of expertise recognized by industry leaders
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