Professional Experience

Current Position

CEO & Founder

DataLion GmbH | Dec 2014 - Present | Munich, Germany

Leading the development of AI-powered dashboard solutions for market research. Currently focusing on:

  • Integration of AI features in existing dashboard solutions
  • Development of Smart Analytics for automated insights
  • Consulting on Data Science best practices in market research
  • Exploration of LLM applications for research automation

Previous Positions

Chief Data Scientist

d.core GmbH | Nov 2014 - May 2015

Director Data & Innovation

d.core GmbH | Apr 2012 - Oct 2014

Research and consulting agency for all media: online, mobile, social, print and cross-media.

Research Coordinator

Ad Impact Monitor | Jun 2012 - Dec 2014

Managing one of Europe’s largest advertising effectiveness studies.

Chief Operating Officer

ethority GmbH & Co. KG | Apr 2011 - Mar 2012 | Munich and Hamburg

Led complete operational business including sales planning, research, and client services. Strategic consulting for key accounts including ARAG, Bayer, Beiersdorf, Hansgrohe, Henkel, O2, OBI.

Director Research & Digital Strategy

ethority GmbH & Co. KG | Jan 2009 - Apr 2011 | Munich and Hamburg

Built market research and strategy divisions. Led Munich office with 6-10 team members. Key accounts: Deutsche Telekom, O2, Hansgrohe, Coca-Cola, Audi, HUK-Coburg.

Founder & Developer

Brandtweet / Tweetmetrics | Feb 2007 - Mar 2012 | Munich

Built one of Germany’s first social media analytics platforms. Developed algorithms for:

  • Automated sentiment analysis and topic modeling
  • Network graph analysis for influencer detection
  • Predictive analytics for crisis prevention
  • Real-time dashboard generation

This company laid the foundation for my current work with AI-driven research.

Post-doc Research Project Lead

Universität der Bundeswehr München | 2005 - 2009 | Munich

Led research on information visualization, statistical methods, probability theory, and social media in science communication. Managed research team and published in reviewed scientific journals.

Consultant & Frontend Developer

Webmiles / arvato online services | 1999 - 2001 | Munich

Development of interactive social Internet applications for webmiles.de

Leadership & Advisory Roles

Deputy Chairman

Arbeitskreis Social Media, BITKOM e.V. | Dec 2009 - Oct 2010

Co-Founder & Deputy Chairman

Arbeitsgemeinschaft Social Media e.V. | Apr 2008 - Present

Joint Industry Committee developing reach metrics for social media.

Co-Founder & Co-Host

Isarrunde | Aug 2009 - Mar 2014

Co-founded and co-hosted Germany’s most successful tech web TV talk show.

Founder

Slow Media Institute | 2010 - Mar 2014 | Cologne Bonn Region

Media research and consulting for sustainable and meaningful brands.

Academic Positions

Lecturer

Various Institutions | Feb 2010 - Present

Teaching at:

  • Steinbeis School of Management and Innovation, Berlin
  • Social Media Akademie, Mannheim
  • Bayerische Akademie für Werbung und Marketing (BAW), München

Topics: Market Research, Media Usage, Target Group Models, Social Media Monitoring, Media Planning, Social Media Strategy

Guest Lecturer

LMU München & Universität der Bundeswehr München | 2004 - 2008

Topics: Media Sociology, Statistics and Methods of Empirical Social Research

Additional Activities

Keynote Speaker

2007 - Present

Regular speaker at major conferences including:

  • Kongress der Deutschen Marktforschung
  • medienforum.nrw
  • dmexco
  • Hochschule St. Gallen
  • Medientage München
  • Netnography08

Blogger

“viralmythen” | Jul 2007 - Present

One of the 75 most influential weblogs in Germany, focusing on Social Media and Market Research

Freelance Author

2003 - Present

Contributing to: Süddeutsche Zeitung, taz, Frankfurter Rundschau, Spex, testcard, Telepolis, Isarrunde

Consultant

1999 - Present

Expert consulting and advisory services for PR and marketing projects (clients include Hubert Burda Media, ORF)

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